1.Brand Story: Our founder, who was engaged in headphone sales during 2020-2021, noticed a gap in the market for headphones with integrated TWS and 2.4G Dongle connectivity. Realizing the strong demand for such a product, the founder, with a background in software application development, decided to combine his technical expertise with market needs and develop a headphone with both TWS Bluetooth and 2.4G Dongle features. By the end of 2021, the product was successfully launched, making Middle Rabbit one of the first brands to sell such headphones on Amazon. Emphasizing high cost-performance, our products stood out in the market with a price of only $50 while competitors sold similar products for over $100. To further enhance the user experience, we will focus more on the interaction between headphones, smartphones, and people in the future by exploring innovative features in our headphone app to provide a richer audio experience for our users.

2.Brand Introduction: Middle Rabbit is an emerging headphone brand, founded in 2021, specializing in the research and development, as well as sales of 2.4G+ Bluetooth dual-mode wireless headphones. Our brand adheres to the core values of product quality, customer service, and product innovation, continuously improving product quality and user experience. Although we are a new brand, we focus on cost-performance, providing customers with high-quality headphones and excellent customer service. Our goal is to cultivate the headphone audio market for the next 20 years, offering customers an enhanced audio experience. We aim to provide gaming users with cost-effective headphones that are comfortable to wear for long periods, delivering exceptional audio quality and microphone performance, while also meeting the needs of remote office workers.

3.Long-term Vision: Become the top choice for gamers and office workers by creating high-value headphones that deliver outstanding audio enjoyment.

4.Mission: Dedicate ourselves to creating high-quality, comfortable, and value-driven headphones that cater to the audio needs of gamers and office workers, elevating their life and work quality.

5.Core Values:

a.Commitment to Quality: We strive to deliver exceptional products by focusing on premium materials and craftsmanship.

b.Customer-centric Service: We prioritize our customers' needs and satisfaction, providing attentive support and service.

c.Product Innovation: We continuously seek to improve and innovate our products, staying ahead of market trends and evolving customer demands.

d.Cost-effective Solutions: We are dedicated to offering high-quality headphones at competitive prices, ensuring value for our customers.

e.Community and Collaboration: We believe in fostering a strong community of users and working together to enhance our products and services.


Brand slogan:Innovation Meets Affordability