About Us
Brand Story
Our founder, active in headphone sales from 2020-2021, identified a market gap for in-ear headphones with both Bluetooth and 2.4G Dongle connectivity. Combining his software development expertise with market needs, he launched the SW4 model in late 2021, making Middle Rabbit one of the first brands to offer 2.4G earbuds in the market.
After four years of continuous optimization, our SW4 and SW5 earbuds have evolved into exceptional products. We’ve dedicated ourselves to refining these two models, achieving top-tier performance in sound quality, microphone clarity, connectivity stability, battery life, and additional app features—all at the $50 price point. Over the past four years, we've also maintained excellent after-sales service, earning a loyal customer base.
Brand Introduction
Middle Rabbit specializes in innovative and cost-effective headphones products, committed to delivering exceptional sound quality, stable connectivity, and long battery life. We pioneered the creation of earbuds with both Bluetooth and 2.4G Dongle connectivity, catering to both work and gaming needs. Currently, our SW4/5 earbuds feature 6 EQ sound profiles, including 3 specifically designed for gaming. Our goal is to meticulously craft each product, and with excellent performance and outstanding after-sales service, we have gained a loyal global customer base. Through continuous innovation, we aim to enhance the interaction between headphones, users, and devices, providing a richer audio experience for our customers.
Long-term Vision
Become the top choice for gamers and office workers by creating high-value headphones that deliver outstanding audio enjoyment.
Core Values
Commitment to Quality: We strive to deliver exceptional products by focusing on premium materials and craftsmanship.
Customer-centric Service: We prioritize our customers' needs and satisfaction, providing attentive support and service.
Product Innovation: We continuously seek to improve and innovate our products, staying ahead of market trends and evolving customer demands.
Cost-effective Solutions: We are dedicated to offering high-quality headphones at competitive prices, ensuring value for our customers.
Community and Collaboration: We believe in fostering a strong community of users and working together to enhance our products and services.
Brand Slogan
Innovation Meets Affordability
